Swiss-based startup startup for short term / tourist guests.

Swiss-based startup startup for short term / tourist guests.

Smart Holiday

Logo design, Visual identity


Smart Holiday is a startup for short-term / tourist guests. The idea of the business is to manage apartments on Airbnb for people who go on vacation or traveling. That means somebody who goes traveling can subscribe on their website and they will rent out the apartment for them on Airbnb. The person who goes traveling can earn some extra cash and the apartment will be professionally managed by them.

As their business is referring strongly to the Airbnb clientele it is important that they can build in the same easy-going lifestyle. The look has to be cool, easy, and related to traveling and good times.

Their goal is to attract young, urban, city people between 20-30 years of age who travel a lot, and are very open-minded and cool.

Our goal was to create a logo that will reflect their vision and mission thus we created a simple mark that is a combination of a travel bag and a map pin icon.

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