Smart Holiday
• The business is about short term / tourist guests. The idea of the business is to manage apartments on Airbnb for people who go on vacation or travelling.
• Challenge was to create a logo design and brand identity that attracts young, urban, city people between 20-30 years of age. They travel a lot so they are very open minded and cool.
• After many concepts and experimentation we came to conclusion that it would be better to combine travel bag/case with the location icon, which is more memorable, less complicated, and easy to use on print such as business cards, letterheads and such.
• In this case study , you will be shown general moodboard ,  the idea behind the logo , logo construction via grid , typography used  and logo applications in real life , like different types of mockup such as corporate identity , embroidery , tshirt etc.

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