The business is about short term / tourist guests. The idea of the business is to manage apartments on Airbnb for people who go on vacation or travelling.
Challenge was to create a logo design and brand identity that attracts young, urban, city people between 20-30 years of age. They travel a lot so they are very open minded and cool.
After many concepts and experimentation we came to conclusion that it would be better to combine travel bag/case with the location icon, which is more memorable, less complicated, and easy to use on print such as business cards, letterheads and such.
In this case study , you will be shown general moodboard , the idea behind the logo , logo construction via grid , typography used and logo applications in real life , like different types of mockup such as corporate identity , embroidery , tshirt etc.